Children’s Book Promotion Ideas
In this post, we offer up 70+ book marketing ideas to help you out. It also features a free (yes, free!) book marketing checklist you can print out and use to track your progress https://theaussieplay.net/! And if you’re craving even more info straight from the pen of an expert, check out our free book marketing guide How to Market a Book: Overperform in a Crowded Market, written by our very own Ricardo Fayet.
Book promotion can feel like shouting into the void… unless you have a plan. This isn’t about posting “buy my book!” on social media until your friends mute you. This is about creative, effective ways to build buzz, attract readers, and turn interest into sales.
Make each keyword as long and detailed as possible to hit more “phrase matches” for what readers might search. For example, a book tagged with the keyword “dark academia” will index for that single term, but the longer keyword “Ivy League secret society dark academia” allows it to index for multiple search terms — effectively maximizing your exposure to readers.
All this networking is bound to lead to some impressive connections. Make the most of them by asking for testimonials from fellow authors and experts to use in your marketing materials. Again, this is extra-important for nonfiction authors, for whom credibility is everything; an endorsement from a well-known figure in your field is a golden ticket to book sales.
TikTok Book Promotion Ideas
Now it’s time to explore how some authors are using the platform to boost their success! One way to do this is by promoting their books, and some have done so with great success. Let’s take a look at some case studies of authors who have successfully promoted their books on TikTok, including some of the most popular BookTok books.
TikTok’s algorithm is what sets it apart from other social media platforms, and understanding how it works is crucial to effectively using the app to promote books. Here are the key factors that influence TikTok’s recommendations:
TikTok videos are great to repurpose as Reels for Instagram or as Shorts for YouTube. Or consider linking to them in your email newsletter or sharing them on your other social media platforms. You might gain some new followers in the process.
Now it’s time to explore how some authors are using the platform to boost their success! One way to do this is by promoting their books, and some have done so with great success. Let’s take a look at some case studies of authors who have successfully promoted their books on TikTok, including some of the most popular BookTok books.
TikTok’s algorithm is what sets it apart from other social media platforms, and understanding how it works is crucial to effectively using the app to promote books. Here are the key factors that influence TikTok’s recommendations:
Book Promotion Ideas for Libraries
Cross-promotion involves partnering with other authors to leverage each other’s audiences. This collaborative approach expands your reach by tapping into established reader bases. It’s a mutually beneficial strategy where authors in similar genres or target audiences cross-promote books, share promotional opportunities, and create joint marketing efforts. This can include group promotions, anthology participation, and newsletter swaps.
I promise you that there are thousands, nay, tens of thousands of readers who partake in this same obsessive routine. Libraries who capitalize on that obsession get higher circulation numbers. And the more people engage with your collection, the more they are likely to engage with other parts of your library.
Is this list long? Yep. Are you supposed to do all 41 things this week? Absolutely not. Pick a few ideas that excite you and start there. Consistency beats overwhelm every time. If you feel a little overwhelmed, check out Pagewheel’s tools, community and even weekly trainings/Q&As.
Authors often find themselves in unfamiliar territory when it comes to book promotion. Let’s be honest—most of us started writing because we love to tell stories, not because we wanted to master marketing strategies. Yet, getting your book into the hands of eager readers takes more than beautiful prose; it requires smart, strategic promotion.