We’re happy to mention you to definitely Jacknife is actually top the latest go-to-paign for Hard-rock Lodge & Gambling establishment Ottawa-the fresh new brand’s basic-previously Canadian place! Since Hard rock embarks into the an effective $350M expansion and you will rebrand, we are honoured to help you contour a promotion that do not only honors Hard Rock’s legacy but also amplifies the energy within the Ottawa.
Known for bringing immersive enjoyment skills around the world, the tough Rock� is certainly your favourite globally destination for residents and you can tourists exactly the same. The company is during an exciting point in time of extension and revitalization, while the stage is determined to possess a huge beginning out of Canada’s very first Hard rock Lodge & Gambling enterprise � that have Jacknife leading the fresh costs to cultivate the newest wade-to-paign because of their Ottawa location.
HRI turned the initial personally-possessed playing company designated an effective You
�All of our 350 mil money expansion and you will rebranding often disrupt the resort, entertainment, hospitality, and you will gambling areas during the Eastern Ontario and you may beyond,� claims Christine Crump, Chairman of Hard-rock Hotel and you can Gambling establishment Ottawa. Canadians will no longer need to cross an edge to relax and play all that Hard-rock offers. Jacknife’s really works coincides to the industry-classification really works and you will knowledge i send to your visitors.�
The brand new scope from Jacknife’s work is sold with a full strategic and inventive development of the new go-to-paign, which have a focus on building thrill and you can driving engagement around the all touchpoints. The new promotion have a tendency to embody the brand new substance regarding Tough Rock’s vibrant people, making certain the opening gets good beacon to have recreation seekers.
�The audience is happy to interact that have a global brand name like Hard rock within including a pivotal minute,� states holland casino Mikey Richardson, Co-Creator and you can Executive Creative Director at the Jacknife. �Top honors-around the new 2025 launch provides the opportunity to carry out things it really is captivating-a promotion that do not only remembers Difficult Rock’s legacy as well as amplifies the ability for the Ottawa.�
Which relationship emphasizes goal-motivated storytelling, which have both Jacknife and hard Rock Hotel & Gambling enterprise Ottawa concerned about curating a seamless, high-perception brand name feel that can set the latest phase to possess a grand starting like hardly any other.
Hard-rock Global (HRI) the most globally acknowledged organizations having sites within the more than 74 nations comprising 313 places that tend to be possessed/subscribed or handled Lodging, Casinos, Material Shops�, Live show Venues and you will Cafes. Their Unity because of the Hard rock� worldwide respect program benefits people for performing whatever love all over performing attributes globally. HRI together with released a partnership called Hard rock Digital inside the 2020, an online sportsbook, merchandising sportsbook and you can internet sites gaming program. Beginning with an enthusiastic Eric Clapton keyboards, Hard-rock is the owner of the newest world’s prominent and most rewarding collection of real songs memorabilia at the more 88,000 pieces, which are presented at their cities global.
S. Best managed Team by the Deloitte Personal and Wall Street Diary for the 2021 and it has since started recognized four times. Hard rock has also been honored from the Forbes among the World’s Better Companies, plus Top Companies for ladies, Variety and The latest Grads and a premier Highest Boss from the Traveling & Recreation, Gambling and you can Activity Community. In the 2022 International Playing Honours, Hard rock was titled Home-Founded Driver of the year for the second time in four decades.
Hard-rock Worldwide currently holds capital grades of no. 1 money-amounts rating firms: S&P Globally Ratings (BBB-) and you will Fitch Reviews (BBB). For additional information on Hard-rock Globally, head to hardrock otherwise shop.hardrock.
Rideau Carleton Gambling enterprise officially open since Rideau Carleton Raceway during the 1962, because the Canada’s earliest-ever before four-eighths mile oval and also been a button part of Ontario’s funnel race neighborhood since that time. Since introduction from betting for the , the metropolis off Ottawa has already established up to $6 mil annually and most $106 mil as a whole money to own holding Rideau Carleton Local casino contained in this the newest Federal Financing Region.
That have hopeless expectation of one’s opening of the fresh new Hard-rock Hotel & Casino Ottawa, Rideau Carleton Gambling enterprise remains open 24/eight, ready to suffice the travelers with similar hard work and thrill. Hard-rock is attempting to generate another type of state-of-the-art recreation business which can soon promote the fresh renowned Hard-rock brand so you’re able to Ottawa and you will enliven the town particularly never before. Coming facilities includes a modern resorts design with 150 rooms, along with 22 suites, lengthened gambling flooring plus one,five-hundred slots, 40 alive-action desk game, and you will higher-limit gaming. Website visitors can also enjoy more ten dinner, taverns, and lounges, including the renowned Hard rock Cafe and Council Pine Steakhouse. The resort will also be home to the fresh vintage Rock Shop, a-1,800 plus chair Hard rock Live location, and you will genuine tunes collectibles.
The brand new business is a significant rider out of job production and certainly will implement more than 700 regional customers, after completed. Hard rock Resort & Gambling enterprise Ottawa continues the new tradition away from community capital because of local sponsorships and you may nonprofit partnerships, improving the existence off citizens and you may men and women the same since is depending less than Rideau Carleton Gambling enterprise.
Rideau Carleton Gambling enterprise try work by Hard rock Global and you will influenced of the Ontario Lotto and you can Playing Company (OLG). Which have OLG commitment, Rideau Carleton Local casino demonstrates a daily dedication to in control gambling which have complete implementation of OLG’s Plays and that is acknowledged through the RG Have a look at accreditation system.
For additional info on Rideau Carleton Casino, visit rideaucarletoncasino
Jacknife is actually a different, full-solution innovative brand name department headquartered within the Toronto, Canada. Along with 29 years of community sense, Jacknife has been at the forefront of taking outstanding branding and creative solutions to a diverse list of clients. From the leverage the new powerful mix of proper advancement, Jacknife empowers labels to construct significant company really worth from the stamina of invention.